Master of Sacrifice

SCOPE OF WORK

Editor
Coloring

INDUSTRY

Logistics & Supply Chain

YEAR

2025

About

This project was part of Sayyar’s special campaign for Eid Al-Adha. Sayyar, a brand specialized in traditional men’s fashion, wanted to celebrate the spirit of sacrifice and generosity that defines this holiday. The video takes us through the day of the unsung hero - “The Sacrifice Manager” - who prioritizes others’ comfort before his own.

From choosing the sheep to preparing the Eid breakfast and finally getting dressed in Sayyar’s signature shemagh, the film follows his journey with humor and sincerity. 

I was responsible for editing, color grading, and sound mixing, helping shape the story’s energy and emotional rhythm.

A closer look at the campaign’s visual direction.

Framing the idea through bold storytelling.

Challenges

The goal was to create a culturally expressive and attention-grabbing video for Sayyar’s Eid Al-Adha campaign - all under a tight execution timeline.

The project needed to reflect the brand’s identity and cultural relevance while standing out visually and sonically in a crowded digital landscape.

Visuals crafted to reflect the heart of the concept.

A system inspired by simplicity and precision.

Final thoughts

The final video became a key piece in Sayyar’s Eid campaign - capturing attention across social media, and reinforcing the brand’s cultural identity in a fresh and engaging way.