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Ministry of Industry and Mineral Resources

SCOPE OF WORK

  • Communication strategy
  • Artistic orientation and visual identity

INDUSTRY

  • Mineral Resources
A Nation that Manufactures
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About

#Home_that_makes an inspiring model. A national strategy to support the Kingdom's Vision 2030, launching Saudi industries, and emphasizing dependence on non-oil resources.

The National Strategy for Industry and mineral industry is a national strategy to support the Kingdom's Vision 2030.

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Challenges

The launch will take place in the presence of the Kingdom's leaders, so there must be a strong media strategy that achieves the goals and befits the prestige of the audience.

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Final thoughts

A launch strategy has been worked on that includes the following highlights:

Methodology and standard study.
Communication strategy and key messages.
Proposals for the media appearance of the Crown Prince.

Artistic orientation and visual identity.
Proposed media tracks to launch the strategy.
Risk management and performance indicators.
Required support.

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Ministry of Industry and Mineral Resources