Alexa gets you
SCOPE OF WORK
- Design
- Copy
- Video Production
INDUSTRY
- Technology
- Voice AI
- Smart Assistants
YEAR
2021
About
There are a lot of nuances in the Arabic language. So, we had to build a case for Alexa through the characters and dialects used and also the tasks that they ask Alexa to perform, in order to show that it really understands and responds accurately.
The video showed how Alexa could respond to any kind of query —
local Saudi recipes, Arabic words from different accents, big and
difficult calculations, beauty and fitness tips, even homework. She can
even recite the Quran, which is a real surprise to a lot of people and
really proves Alexa's capabilities "Alexa gets you" reinforces the
message that Alexa really understands the Saudi public and is here to
improve their lives.
